Promote your jewelry business with the help of google adwords video ads.
You can inspire potential customers to click on your jewelry website by making interesting adwords video ads of your business.
By making short videos publicity of your passion and by showing your new jewelry creations or latest gemstone acquisition, you can attract people and make them interested to visit your website.
What is really interesting is that you can target your potential customers by selecting their age, gender, locations and interests.
By targeting your potential customers according to their interest, you have a much bigger chance to make a connection with them.
Additionally you only pay if viewers watch your ads so you don’t loose money on people who are not interested in your field of business.
They are 4 different ways to promote your business with the help of google Adwords video ads on YouTube videos:
- TrueView InStream
- TrueView InSlate
- TrueView InSearch
- TrueView InDisplay
Which one should you use?
Here is a short description explaining the differences between these four types of videos.
TrueView InStream
The viewer has the free choice after 5 seconds to ignore the AdWords video ads that is being shown at the beginning, middle or end of the YouTube video. You only pay if the viewer looks the full video ads or at least the first 30 seconds
TrueViewInSlate
Before a video of at least 10 minutes in YouTube, the viewer has the possibility to see any of the three videos ads that is being proposed to him or he can watch any traditional ads during the course of watching his movie.
You only have to pay for the cost of your ads if the viewer choose to watch your video ads.
TrueViewInSearch
You can choose to show your video ads next to the YouTube search results according to the keywords that are being used.
Viewers can then choose, if interested, to watch your video ads.
TrueViewInDisplay
You can propose your ads next to suggested videos by Youtube if they are similar in content with your add.
The viewer has the choice to click to watch your ads.
After you study and fully comprehend the different options available to you, you can carefully select which video ads will suit your business best.
Ref: Using AdWords to create video ads
Picture source: Rose quartz elephant, Amethyst emerald cut