Email marketing is it still relevant in 2015?

Email marketing benefits

Should you use email marketing nowadays if you have a business?

It is interesting to learn that using emailing marketing nowadays, can be more powerful than using social media.
You should definitely devote some of your time to develop a good email list of all your customers and contacts.
Remember there is almost no costs involved.

Emails are very personal. They arrive in our private in-box.
With emails you can have direct communication with your old customers as well as potential ones.

Have a good up to date mailing list as it can be very beneficial to your company.

It is important to remember that should should not waste the time of your customers.
Be sure to give them added value whenever you contact them.
Give them interesting information, share with them new insights and once in a while ( maybe every 5 emails or so) send them a commercial email where you promote a new product or offer a special sale.

Check that your emails are responsive on all mobile devices

Remember to keep developing a good relationship of trust with your customers and you will be sure that your email will be expected and opened with joy.

Ref: Email Marketing, 9 rules for emailing

Picture sources: Email marketing, email mobile marketing